Business Mission Statement

The mission of Dark Currant is to provide a fruity, more berry-inspired fragrance that seems to be missing in the marketplace. Dark Currant is committed to excel in customer service and satisfaction—from our sales counter to the scents we provide. We strive to form strong relationships with our customers through customer relationship management. “Customer relationship management is a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups.” (Lamb/Hair/McDaniel, 293) Dark Currant’s goal is to eventually expand its fragrance line into both men’s and women’s fragrances and be a fierce competitor in the fragrance industry. “New products are important to sustain growth, increase revenues and profits, and replace obsolete items.” (Lamb/Hair/McDaniel, 145) Dark Currant is committed to offering competitive prices and beautiful fragrances. Dark Currant was created to lift a woman’s spirit and make her feel beautiful. Fragrances have the power to change a person’s mood, attitude and presence. We are committed to creating innovative and inspiring fragrances.

Dark Currant believes that marketing research, which is the “process of planning, collecting, and analyzing data relevant to a marketing decision.” (Lamb/Hair/McDaniel, 114) is essential in planning for changes in the market, and continuing to see growth.