Sales Pitch

Dark Currant is a brand new fragrance that captures the essence of rich black currant and juicy plum with hints of cherry blossom and wood notes. It is a decadent fragrance that brings out every woman's sensuality. Inspired by the vines of Napa Valley this complex perfume accentuates every woman's mysterious nature.

Priced at $58 for a 1.7oz bottle Dark Currant directly competes with DKNY's fragrance Delicious Night. Where Delicious Night is overbearing and too floral, Dark Currant brings a more subtle fragrance straight off the vine.

Dark Currant exists to bring women between the ages 23 - 33 a beautiful fragrance that is sure to delight the senses as well as the wallet for it is priced competitively with many department store fragrances. Dark Currant plans for steady growth in the industry as there is no fragrance quite like it. With a beautiful bottle and a stunning fragrance, it is sure to capture a substantial share of the market.

EOC Week 6 - Campbell's Soup

If it is a good one, I love broccoli cheese soup. I love broccoli and I love cheese. What more is there to say? I like it to be thicker and cheesier…I don’t like just plain cream of broccoli but cheesy broccoli is much better. And it needs to have larger chunks of broccoli, not totally pulverized or blended up. I like to be able to chew my food not just drink it. Many soups are so thin it’s like drinking water from a spoon. I want whatever it is to be able to sit on the spoon and not just pour off of it.

I think a new soup that Campbell’s Soup should come out with is a curry chicken soup. I love Thai food more than anything in the world and I know there’s a large market out there that also likes Thai food. I would have it be full of larger chunks of vegetables and chicken with a thick creamy Thai curry soup surrounding it. They could even add rice to it to market the soup to folks who believe soup to be a very non-filling food. I would call the soup Thai Chicken and Rice soup, or Curry Chicken and Rice soup. Soup names shouldn’t be hard to figure out; they should very simply represent the contents of the soup—which is why I have chosen a pretty obvious title. They could even have a green, red and yellow version, maybe one with a different type of meat, some like beef in their curry as opposed to chicken. I feel that the reason soups don’t sell is because they are believed to be a very non-sustaining non-filling food. At least that’s my opinion.

EOC Week 5 - Super Bowl Commercials

I was actually quite disappointed with the commercials during this year’s Super Bowl. Many commercials were quite “normal” and appeared to be of the same caliper as ones seen any other day of the year. Of the few funny ones—as the humorous ones are the only ones that I remember—I greatly enjoyed Bud Light’s “beer can house” and Doritos “shock collar” commercial. The beer can house was really great when the guests realized the beer cans were actually full rather than empty! They seemed to react like the children who first entered Willy Wonka’s Chocolate Factory. Shortly thereafter the beer can house was torn apart. This commercial, I feel, is very effective in creating positive perceptions about their brand. After viewing their commercial, customers are laughing and imagining that by buying Bud Light they are more likely to have fun with those around them. The Doritos commercial takes a similar approach in leaving the customer with a positive perception of their brand. People enjoy laughter and appreciate when commercials make them laugh rather than bore them to death. Both brands seem to have some overlapping market segments which may share a similar age range, social status and lifestyle. It would thus make sense for the two brands to employ a similar approach to advertising.

EOC Week 4 - Mad Men

Obviously Mad Men is going to relate to a class on marketing in many ways - the show is all about a marketing firm. The main character is a creative director and the show follows his day-to-day work and personal life. The show also covers many other people in the office and their role in the world of marketing. The show touched on market research in the questions being asked of the "target market". One character was asked why he smoked, and valuable information was attained from that. Of course in the end the main character completely ignored his research; however it did shed some light on the marketing process.

EOC Week 4 - Fave Suberbowl Commercial

Ah, the Superbowl....here again! I rarely watch the thing, but when I do, you can be sure that I'm not there to watch the 11 minutes of actual football time stretched to a lengthy three hours. I am there merely to see what silly commercials our mega corporations have come up with. (I am interested to see who has the number one spot this year.) One such commercial comes from our friends at Doritos. Not only do they produce super delicious chips but also put forth some pretty humorous ads. In the following commercial the idea for beer chips is presented, which is AWESOME! I actually have purchased beer flavored jelly before and honestly don't think beer chips would be the worst idea on the planet... I wish they had more time to show the progression of the character from sober to totally wasted, but all-in-all, a really fun commercial.