EOC Week 8 - My USP compared to three others

Dark Currant

Dark Currant's unique blend of rich black currant and juicy plum with hints of cherry blossom and wood notes create a rich and sensual fragrance in a deep purple glass bottle. Dark Currant speaks to the movements of the soul and the changing currents of life. This indulgent fragrance instantly soothes and calms the mind.


Be Delicious

DKNY Be Delicious is 100% New York. This unique fragrance is fresh and full of possibilities for love, life, and adventure. A refreshing scent in an iconic apple-shaped bottle tempts you to take a bite out of life. A sophisticated blend of apples, exotic flowers and woods creates a fresh, juicy scent that can only be called delicious.

http://www.dkny.com/nshop/product.php?view=detail&productid=DY-2L7X-X9&startColor=No&page=viewall&section=womens&category=&groupName=fragrance


Very Irrisistable Givenchy

Givenchy is the story of an unforgettable encounter between Hubert de Givenchy and Audrey Hepburn.
The Givenchy perfume house is paying tribute to its roots anchored in the world of fashion and cinema.

This unique mix of French elegance and American spontaneity, called the Givenchy "Twist", gave birth to Very Irrésistible Givenchy.

To be irresistible is not something you can choose: you just are!
It is uncalculated, a state of mind, a certain innocence, a very special smile, a twist, a certain "je-ne-sais-quoi". At Givenchy, it's a fragrance.

Very Irrésistible Givenchy evokes spontaneity, audacity and sensuality.
It marks the renewal of the brand and embodies its attachment to its history and its celebration of women.

http://www.parfumsgivenchy.com/fragrance/women_fragrances/very_irresistible_givenchy/spirit_2_25_37.html


Juicy Couture

Now everyone can have the charmed life, and scent, of a real live Juicy girl.

Top notes of mouthwatering watermelon, mandarin, and pink passion fruit combined with the sparkling freshness of bright marigold and green apple, enhanced by a splash of water hyacinth and crushed leaves.

Heart notes of couture tuberose absolute wrapped in wild rose with sophisticated princess lily and creamy tuberose.

Base notes of caramel créme brulée and vanilla meld with elegant precious woods and patchouli.

http://www.juicycouture.com/shoponline/fragrancebeauty/women/juicycouture/prod-1WV8


Dark Currant's USP sets itself apart from Be Delicious and Juicy Couture in the fragrances they each contain, where Givenchy doesn't say anything about the actual fragrance at all. They've taken a different approach--rather than focusing on what the fragrance smells like, they are counting on people buying into the lifestyle of Givenchy disregarding the actual sent of the product. The other USP's clearly spell out the type of fragrance and pursue buyers who are concerned with the actual fragrance they will be wearing throughout the day. DKNY is different in that it attempts to ride on the New York bandwagon, so-to-speak. The USP starts out selling the birthplace of Be Delicious rather than the actual fragrance. Dark Currant isn't riding on anyone's coat tails; it does not need to sell anything but itself.