Objectives

“Without objectives, there is no basis for measuring the success of marketing plan activities.” (Lamb/Hair/McDaniel, 18)

Objective 1: Dark Currant plans to finish production and be ready for retail distribution by October 2010.

Objective 2: By December 2010 Dark Currant plans to be on every shelf in every major department store such as Macy’s and Nordstrom.

Objective 3: By mid-2011 Dark Currant plans to hold 5% of the market share of fragrance sales.

Objective 4: To have over 90% customer satisfaction in our product and build strong customer value. “A stable base of loyal customers can help a firm grow and prosper.” (Lamb/Hair/McDaniel, 7)