25 February 2010

Sales Pitch



Dark Currant is a brand new fragrance that captures the essence of rich black currant and juicy plum with hints of cherry blossom and wood notes. It is a decadent fragrance that brings out every woman's sensuality. Inspired by the vines of Napa Valley this complex perfume accentuates every woman's mysterious nature.

Priced at $58 for a 1.7oz bottle Dark Currant directly competes with DKNY's fragrance Delicious Night. Where Delicious Night is overbearing and too floral, Dark Currant brings a more subtle fragrance straight off the vine.

Dark Currant exists to bring women between the ages 23 - 33 a beautiful fragrance that is sure to delight the senses as well as the wallet for it is priced competitively with many department store fragrances. Dark Currant plans for steady growth in the industry as there is no fragrance quite like it. With a beautiful bottle and a stunning fragrance, it is sure to capture a substantial share of the market.

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