EOC Week 4 - Mad Men

Obviously Mad Men is going to relate to a class on marketing in many ways - the show is all about a marketing firm. The main character is a creative director and the show follows his day-to-day work and personal life. The show also covers many other people in the office and their role in the world of marketing. The show touched on market research in the questions being asked of the "target market". One character was asked why he smoked, and valuable information was attained from that. Of course in the end the main character completely ignored his research; however it did shed some light on the marketing process.