EOC Week 5 - Super Bowl Commercials

I was actually quite disappointed with the commercials during this year’s Super Bowl. Many commercials were quite “normal” and appeared to be of the same caliper as ones seen any other day of the year. Of the few funny ones—as the humorous ones are the only ones that I remember—I greatly enjoyed Bud Light’s “beer can house” and Doritos “shock collar” commercial. The beer can house was really great when the guests realized the beer cans were actually full rather than empty! They seemed to react like the children who first entered Willy Wonka’s Chocolate Factory. Shortly thereafter the beer can house was torn apart. This commercial, I feel, is very effective in creating positive perceptions about their brand. After viewing their commercial, customers are laughing and imagining that by buying Bud Light they are more likely to have fun with those around them. The Doritos commercial takes a similar approach in leaving the customer with a positive perception of their brand. People enjoy laughter and appreciate when commercials make them laugh rather than bore them to death. Both brands seem to have some overlapping market segments which may share a similar age range, social status and lifestyle. It would thus make sense for the two brands to employ a similar approach to advertising.